Mobile Applications Adoption and Use in Strategic Competitive Intelligence: A Structural Equation Modelling Approach

Alexander Maune; Milind Thomas  Themalil

doi:10.37380/jisib.v12i1.922

Authors

Alexander Maune University of South Africa
Milind Thomas Themalil Institute of Engineering & Technology, JK Lakshmipat University, Jaipur

DOI:

https://doi.org/10.37380/jisib.v12i1.922

Keywords:

Strategic Competitive Intelligence, UTAUT, UTAUT2, Adoption, Mobile Applications, Use behaviour, Unified Theory of Acceptance and Use of Technology

Abstract

This article examined the key determinants of mobile applications’ adoptionand use in strategic competitive intelligence. A quantitative research based on a survey of150 participants drawn from strategic competitive intelligence practitioners and analysts wasused to examine and validate the extended UTAUT2 Model to identify the key determinantsof mobile applications` adoption and use in SCI. PLS-SEM algorithm was used to analysedata. Findings show that PE, SI, HT, SE, and BI had significant influence over UB while EE,HM, PV, SN, and PR had an insignificant influence. Adoption and use of mobile applicationswas considered a planned behaviour. Perhaps the most important findings for SCIPs relateto the importance-performance map analysis that showed the greater absolute importance ofself-efficacy on use behaviour. Previous empirical studies have largely ignored the influence ofcognitive psychological perceptive which this study addressed by examining key determinantsof behaviour intention and user behaviour.

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