Strategic thinking and competitive intelligence: Comparative research in the automotive and communication industries
Keywords:
Automotive industry, communication industry, competitive intelligence, strategic thinkingAbstract
The main purpose of this study is to examine the effect of strategic thinking skillsof executives on competitive intelligence in high competition intense industries. The concept ofstrategic thinking represents a cognitive process that was examined along with systemthinking, creativity and vision dimensions. On the other side the concept of competitiveintelligence was evaluated with the dimension of competitive intelligence context and thecompetitive intelligence process as a process that represents the systematic collection ofinformation about competitors through legal and ethical ways. In this study, the concepts ofstrategic thinking and competitive intelligence are examined around the related literature andto what extent these concepts are related to each other was investigated as well. Since theresearch on this relationship has a unique attribution, it contributes to the related literature. Totest the model formed in line with the main purpose of the research, data were collected from628 executives, who work in five high competition intense automotive industries and threecommunication industries, using a questionnaire method. The developed hypotheses wereevaluated with appropriate analysis methods. In addition, industrial differences were revealedby comparing the two industries with appropriate analyses. According to the findings of theanalysis, the strategic thinking skills of both executives participating in the research as well asthe executives working in both industries have a positive and meaningful effect on theircompetitive intelligence. The study has made a significant contribution to the literature interms of examining and explaining the relationship between the concepts of strategy andcompetition through the interaction of strategic thinking and competition intelligence.References
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