Intention to use mobile applications in competitive intelligence: An extended conceptual framework

Alexander  Maune

Authors

Alexander Maune

Keywords:

Behavioural intention, competitive intelligence systems, Mobile Applications, mobile apps, UTAUT2

Abstract

This article aims at identifying the key antecedents to behavioral intention anduse behavior of individuals regarding mobile applications that can support competitiveintelligence of firms. Attention was given to perspective antecedents in behavioural intentionand use behaviour of mobile applications in competitive intelligence. A qualitative researchbased on a literature review of 21 peer-reviewed journal articles covering a period of six yearsfrom 2014 was used. These articles were collected from separate databases using searchengines. All UTAUT2 constructs had a direct and significant influence on mobile applicationuse. Following significance factors were ease of use, perceived usefulness, perceived enjoyment,and trust. However, perceived risk, subjective norms, and self-efficacy were insignificant. Anextended model was later developed with 15 constructs. This article highlights the keydeterminants of user behavior regarding mobile applications that firms should act on in orderto foster the acceptance of these technologies despite the privacy risks that arise. Previousresearch has largely ignored the influence of perceptive antecedents in the behaviouralintention and use behaviour of mobile applications in competitive intelligence. This articlecovers this gap by drawing attention to the cognitive psychological perspective of thephenomenon.

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Intention to use mobile applications in competitive intelligence: An extended conceptual framework

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