Competitive intelligence approach for developing an e-tourism strategy post COVID-19
Keywords:Competitive intelligence, e-Tourism, post COVID-19
AbstractThe COVID-19 pandemic has brought many fundamental changes in running atourism business. Many countries need to reformulate their post-19 strategy so that the tourismsector will revive. This study aims to formulate a strategy for developing e-tourism by utilizinginformation technology. The method used is a competitive intelligence approach. This researchtakes samples from tourist destinations in Indonesia. The results of this study indicate that theright strategy can encourage the tourism industry to grow back in the post-COVID-19 period.The resulting strategy is based on campaign, content, community, cooperation, andcompetitiveness. These five basic strategies are implemented with an e-tourism model and asimple management pattern utilizing information technology. The results of this research canhave implications for the formulation of e-tourism policies and produce recommendations forpolicymakers.
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