Competitive intelligence approach for developing an e-tourism strategy post COVID-19

Franky Tulungen, Johan Reimon Batmetan, Trudi Komansilan, Sondy Kumajas

Abstract


The COVID-19 pandemic has brought many fundamental changes in running a
tourism business. Many countries need to reformulate their post-19 strategy so that the tourism
sector will revive. This study aims to formulate a strategy for developing e-tourism by utilizing
information technology. The method used is a competitive intelligence approach. This research
takes samples from tourist destinations in Indonesia. The results of this study indicate that the
right strategy can encourage the tourism industry to grow back in the post-COVID-19 period.
The resulting strategy is based on campaign, content, community, cooperation, and
competitiveness. These five basic strategies are implemented with an e-tourism model and a
simple management pattern utilizing information technology. The results of this research can
have implications for the formulation of e-tourism policies and produce recommendations for
policymakers.

Keywords


Competitive intelligence, e-Tourism, post COVID-19

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DOI: https://doi.org/10.37380/jisib.v1i1.694

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