Applying Competitive Intelligence: The Case of Thermoplastics Elastomers

Marisela Rodriguez Salvador, Luis Francisco Salinas Casanova

Abstract


The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. Practical implications: This article provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The output of this research helped support a Mexican Company in their decision-making process.

Keywords


Competitive Intelligence, Thermoplastics Elastomers, Styrenic Block Copolymers, Hydrogenated Styrenic Block Copolymers

Full Text:

PDF

Refbacks

  • There are currently no refbacks.

Comments on this article

View all comments
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
OK!


JISIB is indexed by ESCI, SCOPUS, EBSCO, DOAJ, Google Scholar, EconBib and SCImago, and is ranked as a Level 1 publication by the Norwegian Social Science Data Services. JISIB has applied for admittance to Web of Science.