Strategic Synergies: Enhancing Organizational Resilience and Sustainability through Competitive Intelligence and AI


  • Andrejs Cekuls University of Latvia



Competitive Intelligence, Strategic Synergies, Information gathering, Competitive Advantage


Competitive intelligence serves as a critical strategic lever that enables organizations to disrupt market dynamics and competitor behavior. By collecting, analyzing and interpreting relevant data, companies can anticipate market changes and strategically position themselves, emphasizing the role of AI in maintaining competitive advantage. At the same time, organizational learning is identified as a cornerstone that promotes adaptability and innovation. This continuous learning process not only improves competencies, but also embeds a culture of innovation, positioning learning organizations to better navigate the uncertainties of the global market and take advantage of new growth opportunities.


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