Revisiting Sun Tzu in the Information Overload Age for Applied Intelligence Education: Stop Answering, Find Good Questions

Jean-Maurice Bruneau, Pascal Frion


Sun Tzu's 'Art of War' is an illustration of the Chinese Strategic Mode of thinking. Today, faced with Information Overload it is unclear if the model of ''Foreknowledge'' is as relevant as it once was. The method we used in this paper is Action Research to compare an Occidental approach and an Asian approach. The results obtained are applied suggestions to Intelligence Education. The contribution is to show how to step away from the epistemic of the information-centric approach to shift to a more multi-centric approach. We identified anchors such as strategic and critical questioning, identifying source people we do not yet know, and uncertainty-acceptance and bounded rationality. The implications are numerous. We are not so much dependent on the information available as associated with Big Data and software. Our suggestions can be used in Small and Medium-Sized Organizations and do not necessitate resources associated with Large Organizations.

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