The Evolution of Competitive Intelligence: A Systemic Approach to Organizational Management
Keywords:competitive intelligence, business intelligence, marketing intelligence
AbstractAn integrated approach to competitive intelligence (CI) promotes a deeper understanding, and CI appears to be evolving into a systemic view with an integrated approach across all organizational management processes. Individual components of CI were previously considered mainly as specific functional responsibilities, but today they are also considered from a conceptual perspective and organizational management. Such approach must include an increasing number of elements and ensure their mutual interaction and management, resulting in an increasingly complex model.
Madureira L., Popovič A., Castelli M. (2023) Competitive Intelligence Maturity Models: Systematic Review, Unified Model and Implementation Frameworks. Journal of Intelligence Studies in Business, 13(1), pp. 6-29.
Madureira L., Popovič A., Castelli M. (2021) Competitive Intelligence Empirical Construct Validation Using Expert In-Depth Interviews Study. IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2021.
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