Competitive Intelligence Maturity Models: Systematic Review, Unified Model and Implementation Frameworks

Authors

  • Luis Madureira NOVA Information Management School https://orcid.org/0000-0003-4260-4622
  • Aleš Popovič School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia
  • Mauro Castelli NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal; School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia

DOI:

https://doi.org/10.37380/jisib.v13i1.988

Keywords:

Maturity Model, Maturity Levels, Framework, CI Function, CI System, Implementation Roadmap, CI Practice, Organizational Performance

Abstract

Competitive Intelligence (CI) is vital for sustaining the performance of organisations in an increasingly volatile, uncertain, complex, and ambiguous (VUCA) world. However, the impact of CI on performance is proportional to its maturity level. The article aims to review and integrate the existing literature on Competitive Intelligence Maturity Models (CIMMs) to provide a go-to framework for setting up, assessing, and developing CI. The CIMMs were sourced from scholarly databases, registers, the social web, and using backwards and forward searches. All the CIMMs respecting the characterisation criteria were included in the study. A scientific and empirically validated definition of CI guided the integration and synthesis of the fourteen selected CIMMs. The primary outcome is a proposed unified CIMM (UCIMM) covering all the CI dimensions and aspects in tandem with the respective implementation guidance frameworks. The proposed UCIMM and implementation frameworks effectuate the guidance needed to set up, assess, and develop the CI practice and theory and, ultimately, the performance of organisations.

Author Biographies

Luis Madureira, NOVA Information Management School

Luis is a PhD Researcher in Information Management - Specialization in Information and Decision Systems Master of Competitive Intelligence (CI) CIP-II accredited Advanced Competitive Intelligence Professional. Created S(ocial) M(arket) INT(elligence), a real-time integrative approach to CI.BSc in Business Economics specialized in Marketing from NOVA School of Business & Economics, postgraduate in eCommerce, Digital Marketing & IT from CATOLICA Lisbon SBE.Holds a unique set of skills, balancing empirical rigour with creative thinking derived from 2 decades of proficient, resilient leadership in senior roles in Developed & Emerging Markets (US, UK, ES, PT, EU, AO).Executive proficiency in General Management, Consultancy, Advisory, Business, Innovation & Commercial (Marketing, Trade Marketing and Sales) developed in some of the world's most admired companies - Ogilvy, Heineken, United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo - and start-up and private companies - uberbrands, Wayfield, Inspirit Music and Approved.A proactive hands-on business optimiser across all Verticals (Retail, Wholesale, Impulse & eCommerce strategy) while a Visionary, creative entrepreneur, achiever of quality results within realistic time frames ensuring the highest standards. Generates trust and positive feelings at both personal and professional level.International Lecturer and Teacher of CI, Strategy, Marketing & Innovation in University Masters. BUSINESS STRATEGY & INTELLIGENCEStrategy definition including Business Plans, Marketing, SalesCI, Knowledge Sharing, Analytics, PlanningEXECUTION Sales Strategy Development, Account Management, Internationalization, Business Development, Change ManagementSALES & MARKETINGInternational Brands, Positioning, Brand Building, Product Communication, Branding, Sensory Marketing, Strategic Marketing, Word of Mouth, Innovation, NPD, Digital, Social MediaTRADERoute to Market; Market, Channel and Customer StrategyPEOPLEMentoring, CoachingEDUCATIONTeaching, Lecturing, Training https://www.linkedin.com/in/luismadureira/

Aleš Popovič, School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia

Aleš Popovič is a Full Professor of Information Systems at NEOMA Business School, France and a visiting professor at NOVA IMS, Universidade Nova de Lisboa, Portugal. His research interests include understanding IS value, success, and related business process change, both within and between organizations. He has published his research in a variety of academic journals, such as Journal of the Association for Information Systems, The Journal of Strategic Information Systems, Decision Support Systems, Expert Systems with Applications, Information Systems Frontiers, Journal of the Association for Information Science and Technology, Government Information Quarterly, and Journal of Business Research among others.

Mauro Castelli, NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal; School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia

Mauro Castelli received the master’s (summa cum laude) and Ph.D. degrees from the University of Milano-Bicocca, Milan, Italy, in 2008 and 2012, respectively, both in computer science. He is an Associate Professor with NOVA IMS, Universidade Nova de Lisboa, Lisbon, Portugal. His current research interests include artificial intelligence (in particular, evolutionary computation and genetic programming) and the application of machine learning techniques to solve complex real-life problems, especially in the business area.

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Published

2023-05-21

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Vol. 13 No. 1 (2023): Journal of Intelligence Studies in Business

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