Expand the scope of competitive intelligence

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DOI:

https://doi.org/10.37380/jisib.v12i1.924

Abstract

In today’s fast-paced business environment, having a strong understanding of the competitive landscapeis more important than ever. As the old saying goes, “knowledge is power,” and this is especiallytrue when it comes to staying ahead of the competition.Competitive intelligence is the process of gathering, analyzing, and disseminating informationabout the products, services, and strategies of a company’s competitors in order to gain a strategicadvantage. It involves studying the strengths and weaknesses of competitors, as well as trends anddevelopments in the industry, in order to inform business decisions and strategies.The scope of competitive intelligence is broad, and can include a wide range of activities andsources of information. Some common sources of competitive intelligence include public information,such as company websites, press releases, and industry reports, as well as private information, suchas sales data, market research, and customer feedback. Recent research shows that competitive intelligence is beginning to cover an ever wider range. The topics of scientific articles go beyond aspects of business and management.

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Published

2022-12-22