Marketplace analysis of purchase decision factors for Instagram social media users
Keywords:
Instagram users, online shopping, price, promotion, purchase decision, security, trustAbstract
Currently, the role of technology, such as the internet, is very important to supporthuman activities. One of the uses of the internet is as a medium to support online shopping. Inaddition, the existence of Instagram social media also affects consumers’ decisions in onlineshopping. This study analyzes the purchasing decision factors of Instagram social media userson the marketplace. The variables used in this study are price, promotion, trust, security,Instagram social media users and purchase decision. The research framework was developedusing the theory of reasoned action. The sample in this study is consumers who have done onlineshopping. A total of 200 questionnaires were distributed via a Google form, of which 102 werereturned. The data analysis method in this study used Smart PLS 3.0. The results showed thatall variables had a positive and significant relationship with online purchasing decisions. Thisresearch provides theoretical and practical implications. This study is useful for Instagramsocial media users to consider the factors that purchasing decisions in online shopping have onthe marketplace.References
Adani, M, R. (2020). Kenali Apa itu Marketplace
beserta Jenis dan Contoh Penerapannya.
Diunduh dari:
https://www.sekawanmedia.co.id/pengertianmarketplace/. Pada 20 Juni 2021.
Aji, N, S. & Djawahir, A, H. (2019). The Influence
Of Products And Promotions On Purchasing
Decisions Mediated In Purchase Motivation.
Journal of Applied Management (JAM)
Volume 17 Number 1,152-161
Albari & Safitri, I. (2018). The Influence of
Product Price on Consumers’ Purchasing
Decisions. Review of Integrative Business and
Economics Research, Vol. 7, Supplementary
Issue 2, 328-337.
Ali, M. & Ramya. (2016). Factors affecting
consumer buying behavior. International
Journal of Applied Research, 2(10), 76-80.
Alrubaiee, L., Alshaibi, H., & Al-bayati, Y. (2012).
Relationship between B2B E-Commerce
Benefits, E-Market-Place Usage and Supply
Chain Management. Global Journal of
Management and Business Research, vol. 12,
no. 9, 3-4.
Al-Salamin, Hussain & Al-Hassan, Eman. (2016).
The Impact of Pricing on Consumer Buying
Behavior in Saudi Arabia : Al-Hassa Case
Study. European Journal of Business and
Management , Vol.8, No.12, 62-73.
Anandita, F, B, A. & Saputra, S, D. (2015).
Analisis Pengaruh Kepercayaan, Keamanan,
Kualitas Pelayanan, Dan Persepsi Akan
Risiko Terhadap Keputusan Pembelian
Melalui Situs Jejaring Sosial. Jurnal Ekonomi
dan Kewirausahaan Vol. 15 No 2, 203 – 210.
Anggraini, C & Melinda, Tina. (2018). The Effects
Of Word Of Mouth And Sales Promotion On
Purchasing Decision For Dreamland
Decoration. Journal of Entrepreneur and
Entrepreneurship, Vol. 7, No. 1, 19–26, DOI:
https://doi.org/10.37715/jee.v7i1.632
Annur, C, M. (2020). Riset Facebook: Belanja
Online Bahan Pokok Tetap Tren Saat Normal
Baru. Diunduh dari :
https://katadata.co.id/desysetyowati/digital/5e
e0aed311495/riset-facebook-belanja-onlinebahan-pokok-tetap-tren-saat-normal-baru.
Pada 11 Juni 2020.
Anwar, R, N. & Afifah, A. (2016). Pengaruh
Kepercayaan dan Keamanan Konsumen
terhadap Minat Beli di situs Online (Studi
Kasus pengunjung situs Lazada di Jakarta
Timur). Jurnal Manajemen Agustus 2016
Vol.9, No.1, 46-57, DOI :
http://dx.doi.org/10.32832/jm-uika.v9i1.1316.
Atmoko, B, D. (2012). Instagram Handbook Tips
Fotografi Ponsel. Media Kita. Jakarta.
Basu, S. (2010). Manajemen Pemasaran : Analisa
dan Perilaku Konsumen. BPFE UGM.
Yogyakarta.
Brata, B, H & Husani, S. (2017). The Influence of
Quality Products, Price, Promotion, and
Location to Product Purchase Decision on
Nitchi at PT. Jaya Swarasa Agung in Central
Jakarta. Saudi Journal of Business and
Management Studies, 433-445.
Chadafi, M. (2016). Pengaruh Harga, Celebrity
Endorser, Kepercayaan, dan Psikologi
Terhadap Keputusan Pembelian Online Shop
di Media Sosial Instagram. Jurnal Visioner &
Strategis Volume 5, Nomor 2, 1-8
Chen, Y, S. & Lin, C, C. (2016). The Analyses of
Purchasing Decisions and Brand Loyalty for
Smartphone Consumers, The Analyses of
Purchasing Decisions and Brand Loyalty for
Smartphone Consumers. Open Journal of
Social Sciences 4, 108-116, DOI :
4236/jss.2016.47018.
Ciptono. (2010). Service Management:
Mewujudkan Layanan Prima. Andi Offset.
Yogyakarta.
Fadhilla, F. (2017). E-commerce in Indonesia:
Purchasing Decision of Shopping Online. Asia
University, Taichung, Taiwan, 60-64, DOI :
1145/3092027.3092043
Fauziah. (2018). Use Of Online Shop In
Instagram In Women's Consumptive Behavior
In Jakarta, Majalah Ilmiah BIJAK Vol. 15,
No. 2, 115 - 126.
Fishbein, M, & Ajzen, I. (1975). Belief, Attitude,
Intention, and Behavior: An Introduction to
Theory and Research, Reading. AddisonWesley. MA.
Fredik, T (2018). Analisis Pengaruh Promosi
Melalui Media Sosial Instagram Terhadap
Keputusan Pembelian. Jisip: Jurnal Ilmu
Sosial Dan Ilmu Politik Vol. 7, No. 2 , 84-88
Gain, R., Herdinata, C & Sienatra, K, B. (2017).
Pengaruh Kualitas Produk dan Harga
Terhadap Keputusan Pembelian Konsumen
Vodkasoda Shirt. Performa: Jurnal
Manajemen dan Start-Up Bisnis Volume 2,
Nomor 2, 142 – 150
Garson, G. D. (2016). Partial Least Squares:
Regression and Structural Equation
Models.Asheboro. Statistical Associates
Publishers.tam. North Country.
Geçit, B, B. (2017). Effect of Price and Brand on
Purchase Decision – An Application on
Turkish Smart Phone Consumers.
International Conference On Eurasian
Economies, 2-6.
Ghozali, I & Latan, H. (2015). Konsep, Teknik,
Aplikasi Menggunakan Smart PLS 3.0 Untuk
Penelitian Empiris. BP Undip. Semarang.
Ginting, N. (2012). Manajemen Pemasaran,
Cetakan kedua. Yrama Widya. Bandung.
Hair, J, R. (2006). Multivariate Data Analysis.
th Edition. Prentice-Hall International, Inc.
New Jersey.
Hosseini, M & Norouzi, H. (2017). Investigating
the Impact of Consumer Trust on Loyalty and
Purchase Intention of Food Store Brands:
Case Study: Palladium Shopping Mall in
Tehran, International Review of Management
and Marketing, 2017, 7(4), 138-146.
Husein, U. (2003). Metode Riset Perilaku
Konsumen Jasa. Ghalia Indonesia. Jakarta
Kayati, K. (2018). Peran Theory Of Reasoned
Action Terhadap Minat Menggunakan Produk
Bagi Hasil Bank Syariah. Journal Unsika Vol.
No. 01, 455. DOI:
https://doi.org/10.35706/acc.v3i01.1210
Khanna, R. & Awal, G. (2019). Consumer Online
Purchasing Decision and Its Influencing
Factors in Uttrakhand: An Exploratory Study
of Selected Districts of Garhwal Division,
International Conference on Advances in
Engineering Science Management &
Technology (ICAESMT), 1-9, DOI :
2139/ssrn.3383352
Kim, S. & Park, H. (2013). Effects of Various
Characteristics of Social Commerce (SCommerce) on Consumers’ Trust and Trust
Performance. International Journal of
Information Management, 318-332. DOI :
https://doi.org/10.1016/j.ijinfomgt.2012.11.006
Kotler dan Keller. (2009). Manajemen
Pemasaran. Jilid I. Edisi ke 13. Erlangga.
Jakarta.
Kotler, P. & Keller, K, L. (2016). Marketing
Management, 15th Edition. Pearson Pretice
Hall, Inc. New Jersey.
Kotler, P. & Keller, K, L. (2012) Marketing
Management ,14 edition. PT. Indeks
Kelompok Gramedia. Jakarta.
Kurniawan, P. (2017). Pemanfaatan Media Sosial
Instagram Sebagai Komunikasi Pemasaran
Modern Pada Batik Burneh. Kompetensi, Vol
, No 2, Oktober 2017, 217-225. DOI:
https://doi.org/10.21107/kompetensi.v11i2.353
Kusuma, D, F. (2018). Strategi Pemanfaatan
Instagram Sebagai Media Komunikasi
Pemasaran Digital Yang Dilakukan Oleh Dino
Donuts. Jurnal Manajemen Komunikasi,
Volume 3, No. 1, Oktober 2018, 18-33.
DOI:10.24198/jmk.v3i1.12963
Kwong, K. & Wong, K. (2013). Partial Least
Squares Structural Equation Modeling (PLSSEM) Techniques Using SmartPLS.
Marketing Bulletin Technical Note 1, 1-32
Laudon, K, C., & Laudon, J, P. (2012).
Management Information Systems:Managing
The Digital Firm, Global Edition, Person
Education Limited,Kendallville – United
States of America, 162
Lestari, I, T. & Widyastuti, W.(2019). Pengaruh
Kepercayaan Dan Kemudahan Terhadap
Keputusan Belanja Online (Studi Pada
Pengguna Tokopedia). Jurnal Ilmu
Manajemen Volume 7 Nomor 2, 478-484.
Lin, Pan. (2019). Using Instagram as Online
Shopping Channel: Key Predictors of
Consumers’ Purchase Involvement on
Instagram in Saudi Arabia. The Journal of
Social Media in Society Fall 2019, Vol. 8, No.
, 63-83
Lininati, E. (2018). Pengaruh Promosi Melalui
Instagram Terhadap Keputusan Pembelian
Di Food Court. Jurnal Manajemen Bisnis Dan
Kewirausahaan Volume 02/No.2, 97-102.
DOI: 10.24912/jmbk.v2i2.4834.
Malau, H. (2017). Manajemem Pemasaran. CV
Alfabeta. Bandung.
Mercubuana. (2020). Buku Panduan Penyusunan
Tesis, edisi 13. Mercubuana. Jakarta.
Mohmed, Azizan. (2013). The Impact of Trust and
Past Experience on Intention to Purchase in
E-Commerce. International Journal of
Engineering Research and Development,
(10):28-35.
Moleong., Lexy. 2008. Metodologi Penelitian
Kualitatif. PT Remaja. Rosdakarya.
Bandung.
Muliajaya, I, M. (2019). Pengaruh Viral
Marketing Dan Harga Terhadap Keputusan
Pembelian Melalui Media Sosial Instagram
Pada Mahasiswa Program Studi Pendidikan
Ekonomi Universitas Pendidikan Ganesha.
Jurnal Pendidikan Ekonomi , Volume 11 No.
, 628-636
Mulyaningsih, S, D. (2015). Kenali Perbedaan
Mendasar Website Ecommerce dan
Marketplace. Diunduh dari
:https://crocodic.com/kenali-perbedaanmendasar-website-e-commerce-danmarketplace/. Pada 20 Juni 2021.
Mursid. (2014). Manajemen Pemasaran. Bumi
Aksara. Jakarta
Nasrullah, R. (2015). Media Sosial Perspektif
Komunikasi, Budaya dan Sosioteknologi.
Bandung: Simbiosa Rekatama Media, hal 39
Nawangsari. (2018). Pengaruh Kepercayaan,
Kemudahan, Dan Kualitas Informasi
Terhadap Keputusan Pembelian Melalui
Media Sosial Instagram (Studi Kasus Pada
Online Shop YLK.Store). Konferensi Nasional
Sistem Informasi 2018. Pangkalpinang, 8 – 9
Maret 2018, 61-67.
Njoto, D, P. & Sienatra, K, B. (2018). Pengaruh
Promosi Terhadap Keputusan Pembelian
Konsumen Wenak Tok. Jurnal Manajemen
dan Start-Up Bisnis Volume 3, Nomor 5,
Desember 2018, 612-618.
Panjaitan, E & Sinulingga, S. (2019). The Effect
of Marketing Mix on Consumer Purchase
Decision on Bright Gas Product in Medan
(Study in PT Pertamina (Persero) Marketing
Operation Region I). International Journal of
Research & Review. Vol.6, Issue: 10, 205-212.
Prabawanti, M, A, H. (2020). Penuhi Kebutuhan
di Masa Pandemi, Belanja “Online” Jadi
Solusi. Diunduh dari :
https://money.kompas.com/read/2020/07/11/1
/penuhi-kebutuhan-di-masapandemi-belanja-online-jadi-solusi?page=all.
Pada 11 Juli 2020.
Primabudi, A, M & Samopa, F. (2017). Analysis
of Factors Influencing Purchase Decision in
Online Store. Case Study: Game Sales in
Online Store. International Journal of
Education and Research, Vol. 5 No. 7, 277-288,
Puspitarini, D, S. & Nuraeni, R. (2019).
Pemanfaatan Media Sosial Sebagai Media
Promosi (Studi Deskriptif Pada Happy Go
Lucky House). Jurnal Common Volume 3
Nomor 1, hal 71-80. DOI
34010/COMMON.V3I1.1950.
Raman, A. & Viswanathan, A. (2011). Web
Services and e-Shopping Decisions: A Study
on Malaysian e-Consumer. IJCA Special Issue
on:Wireless Information Networks & Business
Information System, 54-60.
Riyanto, A, D. (2020). Hootsuite (We are Social):
Indonesian Digital Report 2020. Diunduh dari
: https://andi.link/hootsuite-we-are-socialindonesian-digital-report-2020/. Pada 20
Februari 2020.
Sarwono, J & Narimawati, U. (2015). Membuat
Skripsi, Tesis, dan Disertasi Partial Least
Square SEM (PLS-SEM). C.V Andi Offset.
Yogyakarta
Schiffman, L.G. & Kanuk, L, L. (2013). Consumer
Behavior. 8th edition. Prentice Hall. New
Jersey
Sekaran, U & Bougie, R. (2017). Metode
Penelitian untuk Bisnis: Pendekatan
Pengembangan-Keahlian, Edisi 6, Buku 1,
Cetakan Kedua. Salemba Empat. Jakarta
Senggetang, V & Mandey, S, L. (2019). Pengaruh
Lokasi, Promosi Dan Persepsi Harga
Terhadap Keputusan Pembelian Konsumen
Pada Perumahan Kawanua Emerald City
Manado. Jurnal EMBA, Vol.7 No.1, 881 – 890,
DOI: https://doi.org/10.35794/emba.v7i1.2291
Sirclo. (2020). Jadi Andalan untuk Belanja
Online, Berikut Sejarah Perkembangan
Marketplace di Indonesia. Diunduh dari :
https://www.sirclo.com/sejarahperkembangan-marketplace-di-indonesia/ .
Pada 20 Juni 2021
Sugiyono. (2018). Metode Penelitian Kuantitatif.
Alfabeta. Bandung.
Suud, Y, A. (2020). Digital 2020: Pengguna
Internet Indonesia dalam Angka. Diunduh
dari : https://cyberthreat.id/read/5387/Digital2020-Pengguna-Internet-Indonesia-dalamAngka. Pada 20 Februari 2020.
Tasin, N, B. (2017). Factors Influecing
Customer's Trust In Online Shopping Among
Executives In a Bank Malaysian. Journal of
Social Sciences and Humanities
(MJSSH), Volume 2, 46-59,
DOI:https://doi.org/10.47405/mjssh.v2i3.47
Tjiptono, F. (2014). Pemasaran Jasa – Prinsip,
Penerapan, dan Penelitian. Andi Offset.
Yogyakarta.
Tokopedia. (2009). Bagaimana tokopedia
dimulai. Diunduh dari :
https://www.tokopedia.com/about/our-story.
Pada 20 Juni 2021
Trafimow, D. (2009). The Theory of Reasoned
Action: A case study of falsification in
psychology. Theory and Psychology. 19(4):501-
Vinzi, V. E., Trinchera, L., & Amato, S. (2010).
PLS Path Modeling: From Foundations to
Recent Developments and Open Issues for
Model Assessment and Improvement. In V. E.
Vinzi, W. W. Chin, J. Henseler, & H. (Eds.),
Handbook of Partial Least Squares Concepts,
Methods and Applications. Springer. Berlin.
Wicaksono, B, D. (2019). IMR 2019: Begini
Kebiasaan Millennial saat Belanja Online.
Diunduh dari :
https://www.idntimes.com/tech/trend/bayu/su
rvei-ims-2019-kebiasaan-millennial-saatbelanja-online-ims2019/3. Pada 20 Februari
Wong, D. (2017). Pengaruh Ability, Benevolence
Dan Integrity Terhadap Trust, Serta
Implikasinya Terhadap Partisipasi Pelanggan
E-Commerce : Studi Kasus Pada Pelanggan
Ecommerce di UBM. Jurnal Riset Manajemen
dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Vol.2, No.2, 155-168.
DOI: https://doi.org/10.36226/jrmb.v2i2.46
Yustiani, R. & Yunanto, R. (2017). Peran
Marketplace Sebagai Alternatif Bisnis di Era
Teknologi Informasi. Jurnal Ilmiah Komputer
dan Informatika (KOMPUTA) 6.2, 45
Zabar, A, A, & Novianto, F. (2015). Keamanan
Http Dan Https Berbasis Web Menggunakan
Sistem Operasi Kali Linux. Jurnal Ilmiah
Komputer dan Informatika (KOMPUTA), 69.
Zatalini, N, S, & Mudiantono. (2017). Analisis
Faktor-Faktor Yang Berpengaruh Terhadap
Kepercayaan, Minat Beli Dan Keamanan
Bertransaksi Untuk Meningkatkan
Keputusan Pembelian Konsumen Pada ECommerce Lazada.Co.Id Di Semarang.
Diponegoro Journal Of Management, Volume
, Nomor 2, 1-12.
Zulfa, L & Hidayati, R. (2018). Analisis Pengaruh
Persepsi Risiko, Kualitas Situs Web, Dan
Kepercayaan Konsumen Terhadap Keputusan
Pembelian Konsumen E-Commerce Shopee Di
Kota Semarang. Diponegoro Journal Of
Management, Volume 7, Nomor 3, 1-11.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Journal of Intelligence Studies in Business
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
