A framework for big data integration within the strategic management process based on a balanced scorecard methodology

Mouhib Alnoukari


The purpose of this research is to study the impact of big data initiatives on
strategic management processes. While the majority of strategic management disciplines have
had research dedicated to the use of strategic management theories to understand how big data
affect organizational performance, the body of research on big data lacks academic work capable
of examining how to integrate big data into the strategic management process. The main
contributions of this work are: (1) it highlights the strategic use of big data; (2) it analyses the
main frameworks/models proposed by scholars that support the use of big data as a strategic
management tool, and outlines this research gap; and (3) it proposes a new framework that
integrates big data within the strategic management process based on a balanced scorecard


Balanced scorecard, big data, big data analytics, big data framework, business intelligence, strategic management, strategic management process

Full Text:



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DOI: https://doi.org/10.37380/jisib.v1i1.693


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