The perception of useful information derived from Twitter: A survey of professionals

Authors

  • Klaus Solberg Søilen
  • Gerson Tontini
  • Ulf Aagerup

DOI:

https://doi.org/10.37380/jisib.v7i3.279

Keywords:

Bots, Twitter, business intelligence, competitive intelligence, consumer opinion mining, sentiment analysis, social media

Abstract

In this study we gathered data from 220 professional users of information via asurvey. Twitter is perceived as a service for useful information but not for the reason one mayexpect, not because the content of the tweets give valuable information, but because of what canbe derived and extracted from the information that is being tweeted and not tweeted.Professional users are aware that tweets are being manipulated by communication departmentsso they adjust for this in their understanding of the content that is being delivered. For thesame reason “fake news” is not seen as a problem either by professionals. Twitter is seen asvaluable alongside other social media software (additional software solutions) and used directlytogether with other software (integrated software solutions). As a stand-alone service it is foundto be of less value to experienced users and there are no signs that Twitter is a valuable tool forlearning.

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Vol. 7 No. 3 (2017): Journal of Intelligence Studies in Business

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