The perception of useful information derived from Twitter: A survey of professionals

Klaus Solberg Søilen, Gerson Tontini, Ulf Aagerup


In this study we gathered data from 220 professional users of information via a
survey. Twitter is perceived as a service for useful information but not for the reason one may
expect, not because the content of the tweets give valuable information, but because of what can
be derived and extracted from the information that is being tweeted and not tweeted.
Professional users are aware that tweets are being manipulated by communication departments
so they adjust for this in their understanding of the content that is being delivered. For the
same reason “fake news” is not seen as a problem either by professionals. Twitter is seen as
valuable alongside other social media software (additional software solutions) and used directly
together with other software (integrated software solutions). As a stand-alone service it is found
to be of less value to experienced users and there are no signs that Twitter is a valuable tool for


Bots, Twitter, business intelligence, competitive intelligence, consumer opinion mining, sentiment analysis, social media, Twitter

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