An examination of the impact of business intelligence systems on organizational decision making and performance: The case of France
Keywords:Business intelligence systems, competitive advantage, customer satisfaction, employee satisfaction, organization, SMEs
AbstractTurbulent times are a part of modern-day business, and the way a companyhandles disruptive events determines its success. Various technological tools have beendeveloped to help businesses overcome unforeseen and anticipated events that may impact thebusiness. One such technological tool is business intelligent systems, which help to gather dataregarding business operations and environment turning it into information that can be clearlyunderstood. Large companies have adopted the use of these big data analytic systems, but mostsmall and medium sized enterprises (SMEs) lag behind. There is little information on howbusiness intelligence systems impact SME businesses. This study examined the impact ofbusiness intelligence systems on organizational decision-making and performance. The studyconsists of an empirical qualitative research that was carried out with interviews of 200members of 10 selected SMEs. The study found out that when BI systems are deployed in SMEs,they facilitate timely decision making, improves organizational efficiency, enable a company tomeet client’s needs appropriately and lead to more satisfied employees.
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