An examination of the impact of business intelligence systems on organizational decision making and performance: The case of France

Sophian Gauzelin, Hugo Bentz

Abstract


Turbulent times are a part of modern-day business, and the way a company
handles disruptive events determines its success. Various technological tools have been
developed to help businesses overcome unforeseen and anticipated events that may impact the
business. One such technological tool is business intelligent systems, which help to gather data
regarding business operations and environment turning it into information that can be clearly
understood. Large companies have adopted the use of these big data analytic systems, but most
small and medium sized enterprises (SMEs) lag behind. There is little information on how
business intelligence systems impact SME businesses. This study examined the impact of
business intelligence systems on organizational decision-making and performance. The study
consists of an empirical qualitative research that was carried out with interviews of 200
members of 10 selected SMEs. The study found out that when BI systems are deployed in SMEs,
they facilitate timely decision making, improves organizational efficiency, enable a company to
meet client’s needs appropriately and lead to more satisfied employees.


Keywords


Business intelligence systems, competitive advantage, customer satisfaction, employee satisfaction, organization, SMEs

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