Why care about competitive intelligence and market intelligence? The case of Ericsson and the Swedish Cellulose Company

Klaus Solberg Søilen


This article tries to show the importance of the competitive intelligence (CI) and
market intelligence (MI) function by describing developments in two quite different Swedish
multinational companies. We see how top management can become the problem when the
company is struggling to compete and how this affects the intelligence function. In the analysis
we compare the intelligence function in private companies with those of state and military
organizations and draw historical parallels. Moreover, the cases show what an important role
competitive and market intelligence continue to play in the age of information, especially during
the past decade.


Competitive intelligence, defensive position of top manager in distress theory, high salary theory argument of top managers, market intelligence, organizational theory

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