Integration of business intelligence with corporate strategic management


  • Mouhib Alnoukari Damascus University, Syria
  • Abdellatif Hanano aDamascus University, Syria



Balanced scorecard, business intelligence, competitive intelligence, corporate performance management, corporate strategic management, strategic intelligence


Integration of business intelligence and corporate strategic management has adirect impact on modern and flexible organizations. This integration helps decision makers toimplement their corporate strategies, adapt easily to changes in the environment, and gaincompetitive advantages. This paper extends the studies in this domain, and clarifies therelationships between business intelligence and strategic management. It highlights also therole of business intelligence in corporate performance management and strategic intelligence.This paper proposes a BSC-BI framework that facilitates the integration of business intelligencewith a balanced scorecard methodology. The BSC-BI framework implementation isdemonstrated using a case study on the telecom field.


Albescu, F., Pugna, I., & Paraschiv, D. (2008).

Business Intelligence & Knowledge

Management – Technological Support for

Strategic Management in the Knowledge

Based Economy. Informatica Economică,

(48), 5-12.

Alnoukari, M. (2009). Using Business

Intelligence Solutions for Achieving

Organization’s Strategy: Arab International

University Case Study.


JOURNAL, 1(2), 11-15.

Alnoukari, M., & Alhussan, W. (2008). Using

Data Mining Techniques for Predicting Future

Car market Demand. Proceedings of

International Conference on Information &

Communication Technologies (pp. 929-930).

Damascus, Syria: IEEE.

Alnoukari, M., Alhawasli, H. A., Abd Alnafea, H.,

& Zamreek, A. J. (2012). Business

Intelligence: Body of Knowledge. In A. El

Sheikh, & M. Alnoukari, Business Intelligence

and Agile Methodologies for Knowledge-Based

Organizations: Cross-Disciplinary

Applications (pp. 1-13). USA: IGI Global.

Anand, S. S., Bell, D. A., & Hughes, J. G. (1995).

The role of domain knowledge in data mining.

Proceedings of the fourth international

conference on Information and knowledge

management (pp. 37-43). Baltimore,

Maryland, United States: ACM New York,


Azevedo, A., & Santos, M. F. (2008). KDD,

SEMMA and CRISP-DM: A Parallel

Overview. IADIS European Conference Data

Mining 2008, (pp. 182-185).

Azevedo, A., & Santos, M. F. (2009). Business

Intelligence - State of the Art, Trends, and

Open Issues. KMIS 2009 - International

Conference on Knowledge Management and

Information Sharing, (pp. 296-300).

Azvine, B., Cui, Z., & Nauck, D. (2005). Towards

real-time business intelligence. BT

Technology Journal, 23(3), 214-225.

Baars, H., & Kemper, H.-G. (2007). Management

Support with Structured and Unstructured

Data- An Integrated Business Intelligence

Framework. Information Systems

Management, 25, 132–148.

Boddy, D., Boonstra, A., & Kennedy, G. (2005).

Managing Information Systems: An

Organisational Perspective (2nd ed.). Harlow:


Bogdana, P. I., Felicia, A., & Delia, B. (2009). The

Role of Business Intelligence in Business

Performance Management. Annals of Faculty

of Economics, 4(1), 1025-1029.

Brinkmann, D. (2015). Strategic capability

through business intelligence applications.

University of Gloucestershire.

Castellano, M., Mastronardi, G., Aprile, A.,

Minardi, M., Catalano, P., Dicensi, V., et al.

(2007). A Decision Support System base line

Flexible Architecture to Intrusion Detection.


Chen, H., Chiang, R. H., & Storey, V. C. (2012).

Business Intelligence and Analytics: From Big

Data to Big Impact. MIS Quarterly, 36(4),


Chung, W., Chen, H., & Nunamaker jr, J. F.

(2005). A Visual Framework for Knowledge

Discover on the web: An Empirical Study of

Business Intelligence Exploration. Journal of

Management Information Systems, 21(4), 57-

Cody, W. F., Kreulen, J. T., Krishna, V., &

Spangler, W. S. (2002). The Integration of

Business Intelligence and Knowledge

Management. IBM Systems Journal, 41(4),


Collier, K., Carey, B., Grusy, E., Marjaniemi, C.,

& Sautter, D. (1998). A Perspective on Data

Mining. Northern Arizona University, USA:

Centre for Data Insight.

Corbitt, T. (2003). Business Intelligence and Data

Mining. Management Services Magazine, 18-

Drnevich, P. L., Hahn, J., & Shanley, M. (2006).

Toward a Strategic Perspective of Information

Technology. In B. Walters, & Z. Tang, ITEnabled

Strategic Management: Increasing

Return for the Organization (pp. 16-37). Idea


Elbashir, M. Z., Collier, P. A., & Davern, M. J.

(2008). Measuring the effects of business

intelligence systems: The relationship

between business process and organisational

performance. (Elsevier, Ed.) International

Journal of Accounting Information Systems, 9,


Fries, J. (2006). The Contribution of Business

Intelligence to Strategic Managemnt. Vrije

University Brussel.

Girija, N., & Srivatsa, S. K. (2006). A Research

Study- Using Data Mining in Knowledge Base

Business Strategies. Information Technology

Journal, 5(3), 590–600.

Global Intelligence Alliance. (2004). Introduction

to Strategic Intelligence.

Graco, W., Semenova, T., & Dubossarsky, E.

(2007). Toward Knowledge-Driven Data

Mining. ACM SIGKDD Workshop on Domain

Driven Data Mining (DDDM2007) (pp. 49-54).

San Jose, California, USA: ACM.

Grembergen, W. V., Haes, S. D., & Guldentops, E.

(2004). Structures, Processes and Relational

Mechanisms for IT Governance. In W. V.

Grembergen, Strategies for Information

Technology Governance. Idea Group.

Grigori, D., Casati, F., Castellanos, M., Dayal, U.,

Sayal, M., & Shan, M.-C. (2004). Business

Process Intelligence. Computers in Industry,

, 321-343.

Herring, J. P. (1988). Building a Business

Intelligence Systems. Journal of Business

Strategy, 4-9.

Järvinen, T. (2014). Business Intelligence (BI)

strategy development: a grounded action

research. Aalto University.

Jermol, M., Lavrac, N., & Urbancic, T. (2003).

Managing business intelligence in a virtual

enterprise: A case study and knowledge

management lessons learned. Journal of

Intelligent & Fuzzy Systems, 121–136.

Katz, J. D. (2002). The Integral Role of

Information Technology in Achieving

Business Strategy Success: Managing the

Information Resources of Global Competitors.

In F. B. Tan, Advanced Topics in Global

Information Management (pp. 42-62). Idea


Kruger, J.-P. (2010). A Study of Strategic

Intelligence as a Strategic Management Tool in

the Long-Term Insurance Industry in South

Africa. South Africa: University of South


Kurgan, L. A., & Musilek, P. (2006). A survey of

Knowledge Discovery and Data Mining

process models. The Knowledge Engineering

Review, 21(1), 1-24.

Lange, K. (2006). Differences between statistics

and data mining. DM Review, 16(12), 32-33.

Marren, P. (2004). The father of business

intelligence. Journal of Business Strategy,

(6), 5-7.

Negash, S. (2004). Business Intelligence.

Communications of the Association for

Information Systems, 13, 177-195.

Olszak, C. M. (2014). An Overview of Information

Tools and Technologies for Competitive

Intelligence Building: Theoretical Approach.

Issues in Informing Science and Information

Technology, 11, 139-153.

Paladino, B., & William, N. (2008, June). Moving

Strategy Forward: Merging the Balanced

Scorecard and Business Intelligence. Business

Performance Management, pp. 12-17.

Pérez-Valls, M., Ortega-Egea, J. M., & Úbeda, J.

A. (2006). Relationship between New

Information Technologies and Flexible

Organizational Forms. In B. Walters, & Z.

Tang, IT-Enabled Strategic Management:

Increasing Return for the Organization (pp.

-92). Idea Group.

Pirttimaki, V. (2007). Business Intelligence as a

Managerial Tool in Large Finnish Companies.

Tampere University of Technology.

Porter, M. (1979). How competitive forces shape

strategy? Harvard Business Review, 137-145.

Porter, M. (1996, November-December). What is

Strategy? Harvard Business Review, p. 22.

Power, D. J. (2007, March 10). A Brief History of

Decision Support Systems. Retrieved May 28,

, from DSSResources.COM:



Razali, A. M., & Ali, S. (2009). Generating

Treatment Plan in Medicine: A Data Mining

Approach. American Journal of Applied

Sciences, 6(2), 345-351.

Richards, G., Yeoh, W., Chong, A. Y., & Popovič,

A. (2014). An Empirical Study of Business

Intelligence Impact on Corporate Performance

Management. Proceedings of the Pacific Asia

(pp. 1-16). AIS eLiberary.

Rouhani, S., Asgari, S., & Mirhosseini, S. V.

(2012). Review Study: Business Intelligence

Concepts and Approaches. American Journal

of Scientific Research(50), 62-75.

Sabherwal, R., & Chan, Y. E. (2001). Alignment

Between Business and IS Strategies: A Study

of Prospectors, Analyzers, and Defenders.

Information Systems Research, 11-33.

Seitovirta, L. (2011). The Role of Strategic

Intelligence Services in Corporate Decision.

Upper Saddle River: Aalto University School

of Economics.

Shadid, E. O. (2012). Measuring the effect of

Strategic Fit between Adaptive Competitive

Strategy and Business Intelligence in

achieving Organizational Excellence. Middle

East University.

Shariat, M., & Hightower, R. (2007).

Conceptualizing Business Intelligence

Architecture. The Marketing Management

Journal, 17(2), 40-46.

Tang, Z., & Walters, B. (2006). The Interplay of

Strategic Management and Information

Technology. In B. Walters, & Z. Tang, ITEnabled

Strategic Management: Increasing

Returns for the Organization (pp. 1-15). Idea


Turban, E., Aronson, J. E., Liang, T. P., &

Sharda, R. (2007). Decision Support and

Business Intelligence Systems, 8th edition.

Pearson Prentice Hall.

Viitanen, M., & Pirttimaki, V. (2006). Business

intelligence for strategic management in a

technology-oriented company. International

Journal of Technology Intelligence and

Planning, 2(4), 329-343.

Vuksica, V. B., Bacha, M. P., & Popovic, A. (2013).

Supporting performance management with

business process management and business

intelligence: A case analysis of integration and

orchestration. International Journal of

Information Management(33), 613-619.

Watson, H. J., Wixom, B. H., Hoffer, J. A.,

Anderson-Lehman, R., & Reynolds, A. M.

(2006). Real-Time Business Intelligence: Best

Practices At Continental Airlines. Information

Systems Management, 7-18.

Wee, C. H., & Leow, M. L. (1994). Competitive

Business Intelligence in Singapore. Journal of

Strategic Marketing, 1, 112-139.

Weiss, S. M., Buckley, S. J., Kapoor, S., &

Damgaard, S. (2003). Knowledge-Based Data

Mining. SIGKDD’03 (pp. 456-461).

Washington, DC, USA: ACM.

Wixom, B. H. (2004). Business Intelligence

Software For The Classroom: Microstrategy

Resources On The Teradata University

Network. Communications of the Association

for Information Systems, 14, 234-46.

Zoumpatianos, K., Palpanas, T., & Mylopoulos, J.

(2013). Strategic Management for Real-Time

Business Intelligence. In M. Castellanos, U.

Dayal, & E. A. Rundenst, Enabling Real-Time

Business Intelligence (pp. 118-128). Springer.