Competitive intelligence: a case study on Qoros automotive manufacturing

Authors

  • Hamed Ahmadinia
  • Muhaimin Karim

DOI:

https://doi.org/10.37380/jisib.v6i2.173

Keywords:

Qoros automotive, competitive intelligence, market analysis

Abstract

In this paper, Qoros automotive manufacturing company, which is aiming atexpanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.

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Published

2016-09-30