Methodology of Integration for Competitive Technical Intelligence with Blue Ocean Strategy: Application to an exotic fruit
Keywords:
Competitive Technical Intelligence, Blue Ocean Strategy, Anacardium Occidentale
Abstract
This article presents a new methodology that integrates Competitive Technical Intelligence with Blue Ocean Strategy. We explore new business niches taking advantage of the synergy that both areas offer, developing a model based on cyclic interactions through a process developed in two stages: Understanding opportunity that arise from idea formulation to decision making and strategic development. The validity of our approach (first stage) was observed in the evaluation of an exotic fruit, Anacardium Occidentale, in the South of the State of Veracruz, Mexico with the support of the university ITESM, Campus Monterrey. We identified critical factors for success, opportunities and threats. Results confirm the attractiveness of this crop.References
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Bank of Mexico 2011. Dollar Exchange. Retrieved September 2011. Available online URL: http://www.banxico.org.mx/portal-mercado-cambiario/index.html
BOS 2011. About Blue Ocean Strategy. Available online URL: http://www.blueoceanstrategy.com/abo/what_is_bos.html
Chan, W. and Mauborgne, R. 2004a. Blue Ocean Strategy. Part One: Blue Ocean Strategy: 8.
Chan, W. and Mauborgne, R. 2004b. Blue Ocean Strategy. Part Two: Formulating Blue Ocean Strategy, pp. 101-116.
Chan, W. and Mauborgne, R. 2004. Blue Ocean Strategy. Harvard Business Review: pp. 76 - 84.
Chan, W. and Mauborgne, R. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant. Massachusetts: Harvard Business Review Press.
CIA 2011. August 24. CIA. Retrieved September 2011. Available online on URL: https://www.cia.gov/library/publications/the-world-factbook/geos/mx.html
Comai, A. and Tena, J. 2006. Mapping & Anticipating the Competitive Landscape. Barcelona: Emecom Ediciones, pp. 113-136.
CONAGUA 2005. Veracruz field and agrobusiness. Use of surface and ground water in agriculture. Golf Center General Management: Veracruz Mexico. Direct translation from title: El campo y la agroindustria Veracruzana. Aprovechamiento de aguas superficiales y subterráneas en la agricultura. Gerencia Regional Golfo Centro: Veracruz, México, pp. 61-63.
Druehl, C. and Schmidt, G. M. 2008. A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market. Production And Operations Management , 17 (1), pp. 44 - 60.
Escorsa, P., and Rodríguez, M. 1997. From information to Technical Intelligence. Direct Translation from: De la información a la Inteligencia Tecnológica. VII Latin American Biannual Seminar of Technology Management: 835.
Grisaleña, D. and Unai, C. 2008 . Competitors Studies: Benefits from analysing competence. Transl. from Estudios de competidores: los beneficios de analizar a la competencia.
Puzzle: Spanish CTI Magazine, 6 (29), pp. 26 - 31.
INEGI 2009. INEGI Mexico in numbers. Retrieved September 2011. Available online on URL: http://www.inegi.org.mx/sistemas/mexicocifras/MexicoCifras.aspx?ent=30andmun=0andsec=G
INEGI 2010. INEGI Poblation Report. Retrieved September 2011. Available online on URL: http://www.inegi.org.mx/Sistemas/temasV2/Default.aspx?s=est&c=17484
INEGI 2011 INEGI Report 2010. Retrieved September 2011. Available online on URL: http://www.veracruz.gob.mx/wp-content/uploads/2011/04/perspectiva-ver.pdf
Meyer, J. 2010. In search of blue oceans: The Starwood experience. Available online on URL: http://knowledge.insead.edu/contents/Starwood.cfm
Noriega and Rodríguez. 2011. Evaluation of a Honduran Residential Project with a Competitive Intelligence Proposal Integrating Scenario Analysis and Quality Function Deployment. Competitive Intelligence Magazine, Volume No. 14 Issue No. 2, pp. 30-39.
Otto, K. and Wood, K. 2001. Product Design. Techniques in Reverse Engineering and New Product Development. New Jersey: Prentice Hall, pp. 83-110.
Porter A., Roper A., Mason T. and Rossini F. 1991. Forecasting and Management of Technology. New York: J Wiley & Sons, p. 57.
Price, J. 2000. Competitive intelligence in Latin America: new science meets old practice. Competitive Intelligence Magazine, 4(3) October–December.
SEDARP 2010. Veracruz Agriculture, Livestock, Forestry, Fishery and Food Programs 2005 – 2010. Retrieved September 2010. Available online on URL: http://portal.veracruz.gob.mx/pls/portal/docs/PAGE/GOBVERSFP/CSFPPTRANSPARENCIA/SFPFRACCIONVIIPVD/SFPPROGRAMASSECTORIALES/SEDARP.PDF
SCIP 2009. Does CI really make a difference to the bottom line? . Retrevied May 2010. Available on URL: http://www.scip.org/resources/content.cfm?itemnumber=601&navItemNumber=533
SCIP 2011. About Strategic and Competitive Intelligence Professionals. Available online on URL: http://www.scip.org/index.cfm
US Department of State 2010. US Department of State December Report. Retrieved September 2011. Available online on URL: http://www.state.gov/r/pa/ei/bgn/35749.htm#econ
Published
2011-12-31
Section
Article
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