7th International Competitive Intelligence Conference

How can competitive intelligence and market intelligence (CI/MI) help companies stay ahead of innovation? The interdisciplinary nature of innovation implies that is not sufficient to master research within your own domain. Leading researchers combine state-of-the-art know-how from different domains into interdisciplinary research networks.Competitive and market intelligence can effectively support innovation management by continuously monitoring, collecting and assessing useful knowledge from outside the company. Out-of-the-box thinking techniques can drive creativity within the organization. CI/MI also offers tools to identify and asses the market demand and competitive advantage of potential innovations at an early stage.The 7th international Competitive Intelligence Conference will show how to integrate CI/MI, product development, product management and knowledge management into an effective innovation management framework.http://conference.competitive-intelligence.com/index.shtml